Video is a powerful way to communicate with your customers and clients. It’s also a great way to share what you do when you travel for business.
In this article, you will learn why it makes sense to shoot corporate videos even when you’re on the road working or doing business. You will also know the kinds of videos you can make, just to give your audience some variety.
Don’t worry about doing this yourself. Today, you can rely on a corporate video production team to conceptualize, shoot, and edit the content.
Benefits of Shooting a Video While Corporate Traveling
When you’re traveling for business, there are a lot of things on your plate. You have to make sure that all of your work is done, that you’re meeting new people and networking, and that you’re getting out and exploring the city or town you’re in.
But one thing that often gets neglected is capturing the experience of being on the road for work. It can be tough to find time to document everything, but it’s definitely worth it.
There are a lot of benefits to shooting a video while traveling for business. Here are just a few:
- Capture memories of your trip: Most people have a passion for travel. While on your business trip, you will find it helpful if someone from the office is with you to record interesting moments of your trip. You can take pictures or shoot videos along with the person who is accompanying you. This gives you a chance to create a memory book at the end of your trip.
- Provide a visual tour of your business trip for others: A business trip can be hectic. It is challenging to fit in all the meetings and discuss work with your team at the lowest cost possible. You will find it helpful if you add a video of your travel on your company’s website, blog, or YouTube channel. This way, other employees and customers can get an idea of what you do while traveling.
- Show customers and clients the sights and sounds of your travels: When you travel for work, you meet potential clients and customers. You can make a video of your trip and share it with the people you met. This will give them an idea about doing business with your company. If your business involves traveling overseas, you can create a video diary to show people from your locality what life is like in that country. The video will help create a positive perception of your company.
- Document important business meetings and negotiations: In business, you attend many meetings and probably negotiate with people. You can make a video of these meetings to use as an agenda for future reference. The same videos can be used by other team members who were not present during the meeting.
Kinds of Corporate Videos You Can Make While Traveling
Now that you know the benefits, you might be interested in the types of videos you can make. There are quite a lot:
Promotional videos are used to promote a business, product, service, or idea. You can shoot a video of yourself while traveling and add an introduction about your company.
Testimonials: Businesses use testimonial videos to show clients what it is like working with them. It helps with sales when people know that their peers appreciate the work done by your firm. When you travel, you can ask your customers or clients to record a video of them endorsing your business.
You can also create instructional videos that show people how to do particular tasks. For example, if you are selling cooking equipment, then you can teach people how they should use the product.
Case Studies: A case study is an in-depth study of an individual or group. If you travel for business, you can meet clients and create a case study to show how your business helped them.
A how-to video shows people how to do a particular task. You can make a tutorial video that tells customers or clients how to use your products and services.
If you travel for business, you might meet interesting people. You can make an interview video and post it on your company’s blog or YouTube channel. This will give your readers and viewers a chance to gain insights from people who are experts in their fields.
On your business trip, you can also make a video of what goes on behind the scenes. For example, you can show how employees interact with one another or clients while discussing business. This kind of video is fun to watch and gives others an idea of what it is like working for your company.
The benefits of making videos while traveling are endless. You can use them to show your customers what you do, teach others how to do tasks for your company, document important meetings and negotiations, and more. All these count toward improving brand awareness and perception.